Privacy Policy
Last updated: 19 October 2026
Who we are
RoopVedika Jewels (“we”, “us”), a proprietorship operated by Shweta Dipak Waghmare, sells fashion jewellery on https://www.roopvedika.com. For seller identity see Legal disclosures. Privacy requests: privacy@roopvedika.com.
Data we may collect
Identity and account: name, email, mobile number, password hash for email sign-in, Google profile name/email/photo when you use Google sign-in.
Verification: OTP / verification activity via our messaging provider (MSG91) for login, checkout confirmation or account security. OTP consent is for verification and service messages, not marketing.
Orders: billing and shipping address, cart/product details, order history, coupons, payment method and status, Razorpay order/payment identifiers (not full card numbers, CVV, UPI PINs or banking passwords).
Fulfilment: shipment and tracking information shared with logistics partners.
Support and community: contact-form messages, WhatsApp/customer care communications, product reviews, newsletter preferences when you opt in.
Technical and security: device/browser information, IP address and rate-limit or fraud-prevention signals where collected, essential cookies/session storage for sign-in and checkout.
Live chat
If you tap "Talk to a person", we keep your chat messages and any name, email or mobile you give so our team can reply, on the site and by email. If you first asked our assistant, a short summary of that conversation is shared with the team so you do not have to repeat yourself. A small cookie (rv_chat) keeps your chat on this device. Chats close after a week without messages and are deleted 180 days after they close. Do not share card or UPI details in chat.
Payments privacy
Payments are processed through third-party payment service providers such as Razorpay. RoopVedika does not receive or store complete card details, UPI credentials, CVV or banking passwords.
Why we use data
To create and secure accounts, verify identity, take and fulfil orders, process payments and refunds, arrange shipping, send transactional notices, provide customer support, prevent fraud, meet tax and legal duties, and — only with separate consent — send marketing updates.
Transactional vs marketing messages
Transactional / service messages include OTP, account verification, order confirmation, payment updates, shipment and refund updates, and security notices. These are needed to run your order or account.
Marketing messages include promotions, newsletters, product launches and offers. They require a separate opt-in. Receiving an OTP or order email is not marketing consent.
You can unsubscribe from marketing emails or WhatsApp updates using the links we provide, or write to care@roopvedika.com.
Processors and sharing
We may share data with processors only as needed for payment, delivery, verification, support, fraud prevention, hosting, analytics (when you Accept optional cookies), or legal compliance — for example: Cloudflare (hosting/edge and optional Web Analytics), Razorpay (payments), Shiprocket and courier partners (logistics), MSG91 (OTP / transactional SMS), Resend or configured email delivery, WhatsApp/business messaging for care and opt-in updates, Google Analytics 4 and Google sign-in when configured/chosen, and Meta Pixel when configured and consent is granted.
We do not sell your personal data. We also do not claim that data is “never shared” — fulfilment and payments require limited sharing with the providers above.
Retention and security
We retain data as needed for order fulfilment, accounting/tax compliance, dispute resolution, fraud prevention, customer support and other legitimate business needs. We do not promise immediate deletion of every record where law or accounting requires retention.
We use reasonable administrative, technical and organisational safeguards. No method of transmission or storage is 100% secure.
Your rights
Under applicable Indian law (including the Digital Personal Data Protection Act, 2023, as it applies), you may request access, correction, erasure where legally applicable, and withdrawal of consent where processing is based on consent. Write to privacy@roopvedika.com or raise a grievance via grievance@roopvedika.com (see Legal disclosures). We acknowledge privacy and grievance messages within 48 hours and aim to resolve within one month.
Children
This store is not directed at children under 18. We do not knowingly create accounts for children.